Connected TV

At KJL Media Group, we specialize in Connected TV (CTV) advertising and offer comprehensive solutions to place your brand on one of the fastest-growing advertising channels. As streaming services continue to dominate the home entertainment industry, more consumers are transitioning from traditional cable to internet-based streaming platforms. This shift presents a unique opportunity for brands to reach a broader, more engaged audience through CTV advertising.

How Connected TV Advertising Works

Connected TV advertising is similar to traditional TV advertising but offers enhanced targeting capabilities. Advertisers identify their target audience, create compelling ads, and purchase media slots across various streaming services. Unlike conventional TV ads, CTV ads are not confined to specific time slots or programs. Instead, they are typically sold through private marketplace auctions, where advertisers set maximum bids, and the highest bidder’s ad is displayed to the user. Alternatively, direct relationships with content publishers or streaming services can be established to negotiate private deals.

Where Connected TV Ads Are Shown

CTV ads are displayed across a wide range of streaming services, including SlingTV, Peacock, Paramount+, Hulu, Roku, DirecTV OnDemand, and more. These ads reach viewers on various devices capable of streaming content, such as smartphones, tablets, and smart TVs. From the consumer’s perspective, CTV ads resemble traditional TV commercials, appearing before, during, or after the content they are watching.

Targeting Connected TV Audiences

CTV advertising allows for precise audience targeting using first-party and third-party data. Advertisers can select specific networks or programs that align with their target demographics and interests. For instance, a brand aiming to reach sports enthusiasts might choose to run ads on platforms like FuboTV. Data-driven targeting options include:

  • Behavioral Targeting: Focuses on the content and websites consumers frequently visit.
  • Demographic Targeting: Utilizes demographic information to narrow down the audience.
  • Contextual Targeting: Targets specific programs known to be popular among the desired audience.

By leveraging these targeting strategies, CTV advertisements help companies achieve their marketing objectives through data-driven audience engagement, maximizing the impact of every paid impression and driving higher return on ad spend (ROAS).

Why Choose KJL Media Group for Connected TV Advertising

At KJL Media Group, we have the expertise, energy, and resources to navigate the competitive landscape of CTV advertising. Our tailored strategies are designed to deliver significant growth and generate substantial ROI for your brand. Contact us today to learn more about our Connected TV advertising campaigns and how we can help your brand thrive in the evolving digital landscape.