OTT Advertising
At KJL Media Group, we specialize in Over-the-Top (OTT) advertising, providing premium streaming ad space at significant discounts. By leveraging unsold ad inventory, we secure top-tier placements at a fraction of the standard cost, ensuring your brand reaches its target audience effectively.
What Is OTT Advertising?
OTT advertising delivers promotional content directly to consumers through internet-based streaming platforms, bypassing traditional cable providers. This approach allows brands to engage with specific demographics more precisely than conventional TV advertising. Popular OTT platforms, including Roku, FuboTV, and YouTube, offer diverse opportunities to connect with niche audiences.
Benefits of OTT Advertising
- Minimized Ad Spend Waste: Traditional TV ads lack precise targeting, often leading to wasted impressions. In contrast, OTT advertising ensures engaged users view your ads, as they are integrated into the streaming content being actively watched. This means you only pay for seen ads, optimizing your advertising budget.
- Expanded Audience Reach: Streaming has become the predominant method of consuming video content. As of 2020, nearly 75% of American consumers used at least one video-on-demand service, a 25% increase over the past five years. This growing trend offers brands the opportunity to reach a larger and more diverse audience than traditional cable TV.
Why Choose KJL Media Group?
Our expertise in purchasing remnant ad inventory allows us to offer clients premium ad placements at reduced costs. We understand the dynamics of the OTT landscape and utilize our industry relationships to maximize your return on ad spend (ROAS). By choosing KJL Media Group, you ensure your advertising efforts are cost-effective and impactful.
Embrace the future of advertising with KJL Media Group’s OTT services. Contact us today to discover how we can elevate your brand’s presence in the streaming world.